Veronique is a global marketing executive and multiple-time startup CMO with more than two decades of experience in growing new categories that transform the way we learn, collaborate, and build. She has a proven track record of scaling technology platforms and building marketing functions from the ground up, both for tech giants like Google and Box and for innovative startups.
Her career journey spans from her foundational role as the first marketer for Google Cloud in Southern Europe to pioneering the Immersive Learning category at Strivr and building marketing teams for numerous Saas, AI, biotech, and energy companies. This breadth of experience has given her a unique ability to navigate diverse business landscapes, from the extensive resources of Google to the fast-paced, lean environments of startups.
Veronique specializes in building strategic marketing foundations for fast-growing startups, from nascent to strong product-market fit. She has a talent for turning founders' visions into clear positioning and compelling value propositions. Her expertise includes building category-defining brands, crafting messaging that makes product value obvious, operationalizing growth frameworks and data-driven decision making, developing strategic content systems and thought-leadership, building AI-centric processes, and systematizing repeatable go-to-market motions.
As the Founder & CEO of Maison Lafargue, a boutique marketing agency, Veronique focuses on building marketing organizations that scale. She serves as a fractional CMO and advisor for companies across AI, biotech, energy, and SaaS, coaching marketers and CEOs to develop strategic thinking, creating a culture of experimentation and data-driven decision making, and establishing scalable processes.What is it like to work with her, in the words of founders she partners with? “With Veronique, you get decades of experience across the marketing stack + enthusiasm to roll up her sleeves and go to war with you.”
She also teaches marketing strategy as an instructor on Maven, working with founders and marketers who believe that startups can accelerate learning and grow faster by integrating marketing early into the fabric of their company.
Veronique's impact extends beyond her direct roles. She has served as a TEDxWomen organizer, is the Co-Founder of the Xooglers in Climate community, hosts the XiC Founder Series podcast, and serves as a member of the Tech MBA Advisory Council at the Schulich School of Business, where she helps guide curriculum to reflect current market challenges. This commitment to mentorship and community leadership underscores her dedication to fostering innovation and driving meaningful change.
