As the Founder of Growth Hacks Inc. and a key advisor in the startup ecosystem, her career is defined by a track record of transforming high-potential ventures into high-performing organizations through strategic leadership and operational excellence.
Anna’s expertise in leadership development is demonstrated by her pivotal role as Chief People & Culture Officer at Zip Co, a global leader in digital payments. At Zip, she guided the company through significant transformation and hypergrowth, establishing a culture of trust, innovation, and resilience.
Anna is celebrated for championing initiatives that not only enhance the employee experience but also prioritize well-being at scale. A standout example is her design and implementation of a comprehensive support policy for staff after miscarriage or abortion. This pioneering program, described as one of Australia's most impactful HR initiatives, underscores her commitment to inclusive and empathetic leadership.
Anna’s impact extends well beyond policy creation; she is recognized throughout the industry for her ability to build and scale robust people operations in fast-moving, high-growth environments. Her operational acumen enables startups and scaleups to establish scalable frameworks, efficient processes, and resilient teams. As a founder herself, Anna draws from firsthand experience to advise growth-stage companies on everything from talent acquisition and development to organizational structure and operational strategy.
Scaling organizations is where Anna’s leadership shines most brightly. She is sought after by boards, founders, and venture capital funds for her ability to balance rapid expansion with cultural integrity and operational discipline. Anna’s approach focuses on scalable systems, pragmatic decision-making, and empowering leaders at every level. She regularly hosts and facilitates industry panels and events, sharing lessons learned on scaling culture, navigating organizational change, and designing processes that work at a global scale.
Anna is also deeply involved in the broader tech and innovation community. Beyond Growth Hacks Inc., she serves as an Operating Advisor at AirTree (a leading venture capital fund), is active in the Xoogler network, and is a regular host of startup ecosystem events in Sydney and internationally. Her mentorship and insights are highly valued by founders and executives who seek pragmatic strategies for navigating the pressures of rapid growth without compromising their long-term vision.
In summary, Anna Buber is an expert whose leadership has shaped some of the fastest-growing technology companies in the region. Her unique blend of strategic vision, operational rigor, and a people-first mindset positions her as an indispensable partner for organizations seeking to grow sustainably and build thriving cultures.
Whether driving transformative HR initiatives, building operational foundations, or advising on scale, Anna delivers lasting value rooted in a deep understanding of what it takes to lead, operate, and scale great companies.
