Sal Mohammed is a visionary leader and renowned advisor in partnership strategy, entrepreneurship, and community leadership. As a serial founder and ecosystem connector, Sal blends business acumen with a passion for building collaborative networks that drive transformative growth across technology and business sectors. He is recognized for shaping powerful partnership ecosystems, creating scalable ventures, and empowering communities throughout the UK and EMEA.
With a deep background in developing, scaling, and optimizing partnership programs, Sal has guided organizations from high-growth startups to established enterprises. His leadership as CEO at QTA and prior roles at Adzooma, Google, and O2 have established him as a go-to expert for strategic alliances and effective partnership frameworks.
Strategic Alliance Planning: Designing frameworks that enable organizations to identify, build, and nurture high-value partnerships with measurable impact.
Visionary Program Development: Creating and managing partnership programs that deliver value for both organizations and their networks, driving mutual growth and accountability.
Sustainable Value Creation: Advancing partnerships not just as a sales channel, but as structured, incentivized collaborations that outpace traditional business development.
Sal is known for articulating the unique value of partnerships and building scalable models that position organizations at the forefront of their industries.
Sal’s entrepreneurial journey includes founding and co-founding multiple successful ventures such as DOGO, QTA, and TravelLocal. He consistently demonstrates a talent for identifying emerging market needs and transforming them into resilient, high-growth businesses.
His approach involves:
Rigorous planning and operational efficiency
Assembling and leading agile, dynamic teams
Navigating complex markets and sustaining long-term expansion
Sal’s ventures are characterized by an emphasis on inclusion, practical innovation, and sustainable impact.
Sal exemplifies community leadership through active roles such as EMEA and UK Lead at Xoogler.co and Chair of the UK Partnership Network. He connects and empowers hundreds of partnership professionals, tech founders, and innovators, championing best practices and knowledge sharing within the ecosystem.
His community impact includes:
Building, coordinating, and mentoring networks of Google alumni, current employees, and startup leaders
Spearheading volunteer initiatives, including Ambassador roles at One Young World, where he advances youth empowerment and social innovation
Leading industry events and forums that facilitate collaboration and elevate the partnership profession
Beyond formal ventures, Sal designs and delivers frameworks that enable professionals, founders, and companies to unlock their potential and scale their impact. This includes:
Partnership educational models and industry benchmarking sessions
Resources and playbooks for best-in-class partnership management
Supporting organizations and individuals through transitions such as market entry, rapid scale, or role transformation
Sal’s mission is to redefine the power of partnership as a growth engine for business and as a catalyst for ecosystem-wide advancement. He advocates for strategic alignment, collective development, and inclusive leadership. Sal’s energetic, adaptable style makes him both a builder and a connector—helping organizations and individuals achieve sustainable success in an era of constant change.
Sal Mohammed is recognized as a transformative strategist, founder, and community leader—uniquely positioned to drive partnership excellence, empower entrepreneurs, and shape resilient, collaborative business ecosystems.
