Sal Mohammed is a AI leader and at the forefront of the AI-driven search discovery. As the CEO of LangSync, he is pioneering the field of Answer Engine Optimization (AEO), helping brands and creators navigate the transition from traditional search to the conversational era of Large Language Models (LLMs). He advises the UK Government on AI Ethics and regularly works with the BBC to help the public understand the transformative impacts of AI.
Sal built his understanding of search algorithms within Google Tech Partnerships team. He is now helping some of the world’s largest Corporates rank in AI searches. He also created AEO Events, a monthly AEO event taking place across London, San Francisco and New York in collaboration with Diginius, Peec AI and SeedLegals. Every month they bring together the leading experts in the space (many of which Xooglers) and break down how to rethink content, technology and digital PR to rank in AI search results.
Sal’s entrepreneurial journey includes founding and co-founding multiple successful ventures such as free healthcare charity DOGO (Winner of London Business School 2024 Launchpad) and global partnerships consultancy, QTA.
Sal’s ventures are characterized by an emphasis on inclusion, practical innovation, and sustainable impact.
Sal exemplifies community leadership through active roles such as EMEA and UK Lead at Xoogler.co and Chair of the UK Partnership Network. He connects and empowers hundreds of partnership professionals, tech founders, and innovators, championing best practices and knowledge sharing within the ecosystem.
Building, coordinating, and mentoring networks of Google alumni, current employees, and startup leadersSpearheading volunteer initiatives, including Ambassador roles at One Young World, where he advances youth empowerment and social innovation
Leading industry events and forums that facilitate collaboration and elevate the partnership profession
Beyond formal ventures, Sal designs and delivers frameworks that enable professionals, founders, and companies to unlock their potential and scale their impact. This includes:
AEO educational models and industry benchmarking sessions for brands and creators
Resources and playbooks for best-in-class partnership management
Supporting organizations and individuals through transitions such as market entry, rapid scale, or role transformation
Sal’s mission is to redefine the power of partnership as a growth engine for business and as a catalyst for ecosystem-wide advancement. He advocates for strategic alignment, collective development, and inclusive leadership. Sal’s energetic, adaptable style makes him both a builder and a connector—helping organizations and individuals achieve sustainable success in an era of constant change.Sal Mohammed is recognized as a transformative strategist, founder, and community leader—uniquely positioned to drive partnership excellence, empower entrepreneurs, and shape resilient, collaborative business ecosystems.
